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Trade events

Boat traveling on a winding river

Each year, Tourism NT assists local businesses to market themselves through a number of trade events. These programs bring operators face-to-face with tourism buyers as an opportunity to learn more about the Northern Territory, and our products.

Take advantage of these events to attract new customers and ensure your business is marketed effectively around Australia.

Australian Tourism Exchange - ATE21

The Australian Tourism Exchange (ATE) is Australia’s largest annual travel and tourism business‐to business event. The event brings together Australian tourism businesses, and tourism wholesalers and retailers from around the world. 

In light of worldwide travel restrictions, this year Tourism Australia is planning a hybrid event that includes in-person and virtual event components that ensures the tourism industry can meet, exchange knowledge, and make business connections amid ongoing uncertainty around international travel and border openings.
ATE Live is planned to be held from 6 to 9 June at the International Convention Centre Sydney (ICC Sydney). This will be for international buyers who are based in Australia or located in countries permitted to travel to Australia, domestic buyers and frontline travel sellers. ATE Online will immediately follow, from 10 to 17 June, for all other international buyers who are unable to travel due to border restrictions.   

For a complete breakdown of our itineraries in 2021, see below.

ATE21 - Alice Springs & Kings Canyon Highlights
ATE21 - Best of the Red Centre
ATE21 - Tropics Meets the Outback

NT Round Up

NT Round Up is an annual domestic trade event where Tourism NT, in conjunction with our domestic wholesale partners, invite up to 40 domestic travel agents and reservations staff to experience the Northern Territory first hand.

The format of the event includes one full day workshop of product training, enabling up to 40 accredited NT tourism operators to educate the agents directly about their product during 10-minute table top appointments. The following day agents will depart on a ‘mega famil’, gaining vital knowledge and understanding about the NT from a consumer’s perspective.

Due to the current COVID-19 situation, NT Round Up has been cancelled for 2020. The Trade and Industry team are working on other projects to help promote NT operators to trade.

For more information contact [email protected].

Northern Territory Business Events

Northern Territory Business Events also hosts a number of trade events and famils tailored for local operators in the business events industry and related supply chain.

Find out more about Northern Territory Business Events opportunities

Page last updated on 11 May 2021