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Visitor Experience Enhancement Program

Northern Territory Countryside

This program is now fully subscribed

The Northern Territory Government provided a further $1.5 million through the Visitor Experience Enhancement Program (VEEP), to assist the tourism industry undertake projects that will improve the on-ground visitor experience in the NT.

The Visitor Experience Enhancement Program seeks to enable the tourism industry to improve its customer experience, so that more visitors have positive experiences and will recommend the Territory to others.

Priority will be given to projects which demonstrate the greatest need for tourism visitor enhancement.

One-off funding of up to $50 000 (ex GST) is available per business.  Businesses will be expected to provide a minimum matching cash co-contribution.

To be successful, projects need to:

  • Be strategic in nature by delivering benefits to an individual business, multiple businesses or to a region
  • Have a significant tourism focus
  • Be able to demonstrate through existing customer feedback the need for the visitor experience enhancement
  • Show that the project will be completed by 31 December 2021
  • Demonstrate how the proposal will enhance the visitor experience, increase favourable reviews and increase visitor numbers
  • Include a matching cash co-contribution from the business (in-kind will not be accepted).

Applicants must be able to demonstrate how the project will enhance the tourism visitor experience, and provide evidence of customer feedback that the project will address. The program will operate via a merit based nomination process.

This is a highly competitive grant funding program that was oversubscribed in the previous three rounds.  We encourage all applicants to ensure the guidelines are met and that your project clearly demonstrate the benefits to tourists visiting the Northern Territory.

Indicative dates

Milestone Round 4
Nomination period opens 1 July 2020
Closing date for project nominations 31 August 2020
Consideration of projects by the grant panel September 2020
Notification of successful recipients mid October 2020
Funding agreements finalised November 2020
Project completions By 31 December 2021

View the Visitor Experience Enhancement Program (VEEP) Guidelines.

Nomination Process

Nominations for Round 4 are closed.

All applications will be accepted via the Grants NT portal only. Businesses can register online via

For more information contact Destination Development at [email protected] or on (08) 8999 3808.

To find out more, go to

Successful Recipients

Page last updated on 27 October 2020