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    Tourism NT’s role is to increase the desirability of the Northern Territory as a travel destination, inspiring more people to visit, stay longer and spend more.

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    Strategic insights gleaned from research underpin Tourism NT domestic and international activities.

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    Marketing

    We promote the Northern Territory as unique holiday destination through cooperative marketing activity with wholesalers, online travel agents and airlines to capitalise on the high domestic awareness of the NT, packaging NT itineraries and experiences and creating a sense of urgency by encouraging consumers to ‘book now’ with enticing deals.

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    A comprehensive online resource for Tourism Industry operators. Whether you are just starting out in Tourism, or if you have been in business for a while but looking to hone new skills, the Industry Toolkit is here to help.

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Previous campaigns

Travelling to Karlu Karlu - Tourism NT/Jason Van Miert

Tourism NT’s campaigns aim to increase the desirability of the Northern Territory as a travel destination, inspiring more people to visit, stay longer and spend more.

Learn more about our previous domestic marketing campaigns below:

  • Amazing Race Australia
  • Key to the NT
  • Million Dollar Fish
  • Top End Wedding
  • Tourism Resilience Operator Advertising
  • Tropical Light
Page last updated on 11 May 2020

Marketing

  • Northern Territory brand
  • Domestic marketing Toggle
    • Current campaigns Toggle
      • Tour the NT
      • Reconnect in the Territory
      • NT Summer Sale
      • 2022 Events Campaign
      • Drive Campaign
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      • Different in every sense
      • Territory Arts Trail
      • Australian Traveller
    • Previous campaigns Toggle
      • Livin Local photo competition
      • NT Summer Sale 20-21
      • Territory Tourism Voucher Round 1
      • Tourism Resilience Operator Advertising
      • Amazing Race
      • Million Dollar Fish
      • Top End Wedding
      • Tropical Light Toggle
  • Get involved Toggle
    • Trade Marketing
    • Familiarisations
    • Social Media & Public Relations
  • International marketing Toggle
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    • Zoom Your Conference Call
    • How to use our brand
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Back to top
  • About us
    • Who we are
      • Our vision
      • Our corporate structure
        • Minister for Tourism and Hospitality
        • Board of Commissioners
      • Partners
        • Aboriginal Tourism Committee
      • Annual Report
      • Operational Plan
      • Funding
    • Work with us
      • Job opportunities
    • Contact us
  • Research & strategies
    • Research
      • Latest Visitor Data
      • Regional Profiles
      • Accommodation
      • Industry Sentiment
      • Value of Tourism
      • Research Projects
    • Strategies
      • Cruise Tourism Strategy
      • NT's Tourism Industry Strategy 2030
      • Tourism Business Support
      • Northern Territory Aboriginal Tourism Strategy 2020 - 2030
      • Long-term Business Events Strategy
      • Tourism Resilience Plan
      • Drive Tourism Strategy
      • Aviation
    • Destination Management Plans
      • Alice Springs & MacDonnell Ranges region
      • Barkly region
      • Big Rivers region
      • East Arnhem Land region
      • Lasseter region
      • Greater Darwin region
    • Sector Development
      • Aboriginal tourism
      • Adventure
      • Business Events
      • Cruise
      • Drive market
      • Education tourism
      • Food and Drink
      • History and Heritage
  • Marketing
    • Northern Territory brand
    • Domestic marketing
      • Current campaigns
        • Tour the NT
        • Reconnect in the Territory
        • NT Summer Sale
        • 2022 Events Campaign
        • Drive Campaign
        • Seek Different
        • The Territory is the Answer
        • Territory Tourism Voucher
        • Time to be a Territorian
        • Different in every sense
        • Territory Arts Trail
        • Australian Traveller
      • Previous campaigns
        • Livin Local photo competition
        • NT Summer Sale 20-21
        • Territory Tourism Voucher Round 1
        • Tourism Resilience Operator Advertising
        • Amazing Race
        • Million Dollar Fish
        • Top End Wedding
        • Tropical Light
    • Get involved
      • Trade Marketing
      • Familiarisations
      • Social Media & Public Relations
    • International marketing
      • Work Hard, Play Hard
    • Marketing resources
      • Zoom Your Conference Call
      • How to use our brand
  • Industry toolkit
    • Tourism Business Support Guide
      • Business Essentials
      • Digital Marketing
      • Social Media and PR
      • Distribution
      • Industry Connectivity
      • Quality and Excellence
      • Export Ready
      • Join the Program
      • Program Partners
      • Starting a tourism business?
    • Tourism distribution
      • Hosting Familiarisations
      • Working with Media
      • Working with Trade Distribution
        • What is Distribution
        • Pricing, rates and commissions
        • Booking systems
        • Australian Tourism Data Warehouse
        • Tripadvisor
        • Tourism Exchange Australia
      • Online Travel Agents (OTAs)
    • Grants & funding
      • Roadhouse to Recovery Grant
      • International Restart Support Fund 2022
      • Tourism Town Asset Program
      • Tourism Evening Experiences Development Support
      • Tour Guide Ready Program
        • Express Tour Guide Ready Program
      • COVID-19 Business support programs
      • Previous programs
        • Book Now for Aboriginal Tourism Businesses Grant Program 2022
        • Accommodation Book Now Grant Program
        • KPMG Business Support
        • Aboriginal Tourism Grants
          • ATGP Round 1
          • ATGP Round 2
        • Visitor Experience Enhancement Program
          • Round 1 recipients
          • Round 2 recipients
          • Round 3 recipients
          • Round 4 recipients
        • New Visitor Experience Program
        • Tourism Fast Track Support
    • Brolga awards
      • 2021 Winners
      • Categories
      • Support for entrants
      • Important dates
      • Nominations & submissions
      • Sponsors
      • Judging panel
      • Previous winners
        • 2019 winners
        • 2018 winners
        • 2017 winners
        • 2016 winners
        • 2015 winners
        • 2014 winners
        • 2013 winners
        • 2019 QATA winners
        • 2017 QATA winners
        • 2016 QATA winners
        • 2015 QATA winners
        • 2014 QATA winners
        • 2013 QATA winners
    • Image gallery
    • Top Tour Guide Awards
    • Top Tourism Town Awards
    • Case study videos
  • News & media
    • Industry Update Newsletter
      • 2020 Industry Update
      • 2019 Industry Update
      • 2018 Industry Update
      • 2017 Industry Update
      • 2016 Industry Update
    • Latest news
      • News archive
    • Media releases
    • Media resources
    • Subscribe
  • Industry events
  • Trade