Destination Management Plans
Our Destination Management Plans (DMPs) identify key strengths and assets across Northern Territory regions, and provide a comprehensive overview of comparative advantages, current product offerings and visitor profiles.
The plans consider visitation demand insights, existing planning and priorities for destinations in the regions and stakeholder input. Actions have been identified to activate opportunities, address gaps and prioritise product development, seeking to meet visitor demand while encouraging the development of a sustainable tourism sector for the regions.
DMPs for the Big Rivers and three Central Australia regions (Alice Springs and MacDonnell Ranges, Barkly and Lasseter) were completed in late 2020, with the East Arnhem Land DMP completed in November 2021 and the final DMP which is for the Greater Darwin region completed in May 2022.
The plans are informative documents for regional stakeholders to guide management and investment decisions within the destination and help achieve the following outcomes:
- increase visitor numbers and extend length of stay in a region through consumer focus, attractive and safe experiences and more effective promotion
- strengthen relationships with neighbouring regions and states to enhance the existing road journeys
- encourage visitors to leave the highway and travel through some of the more remote and natural areas of the region; and
- ensure a coordinated approach to tourism between business, government, the tourism industry and communities.