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Trade Marketing

Darwin Ski Club at Sunset

Tourism NT runs a number of trade and cooperative marketing campaigns with key airline and distribution partners which feature a range of Northern Territory product and experiences. This ensures attractive deals, affordable holiday packages and competitive airfares are promoted to our target audiences.

These campaigns strengthen our marketing focus and positioning, while delivering a strong return on investment. In every campaign we seek to address some of the barriers that we know can influence a consumer’s decision to travel to the Northern Territory.

Trade marketing activity also includes other important activities such as trade education, incentivising trade to sell NT products and providing opportunities for the industry to meet with trade partners.

If you’d like more information on Tourism NT’s cooperative marketing activity, please email [email protected]

Trade events provide opportunities for you to build your relationships with domestic distribution partners. Visit our events page for more information or contact [email protected]

If you would like further guidance, or wish to discuss your distribution strategy, please contact Tourism NT’s Distribution team on [email protected] 

Why should you get involved?

By marketing your product as part of a trade marketing campaign, you will be part of a collaborative marketing effort which targets people looking to book, or have booked a trip to the NT. 

For example, when a wholesaler runs a campaign to promote travel to Katherine, NT operators, such as tour operators, attractions or accommodation providers, can partner with the wholesaler to include their product/experience in the holiday offer.

Tourism NT recently partnered with Helloworld to deliver a cooperative marketing campaign between 31 January-28 February 2020. The campaign included advertising in print, digital, paid and organic search media, agent marketing support and in-store activations. Helloworld negotiated market leading fares with suppliers across land, touring and flights to develop a range of tactical deals, as can be seen in the 8 page brochure insert in the Weekend Australian newspaper

Product and Distribution Partner Contacts

Tourism NT have provided a quick contact list of key national distribution partners that sell the NT in the domestic market. If you would like to get involved in future cooperative campaigns, simply contact the partner to find out how you can list with them and participate in their initiatives. Each partner has its own registration process and you will need to contact them directly.

Distribution Partners may include Airlines, Wholesalers, Retailers, Online Travel Agents (OTAs), or National Tour Operators. 

Airlines

Jetstar Airways (Hotels)
Dean O'Leary, Account Manager
E: [email protected]
Lauren Gainey, Senior Partnerships Manager
E: [email protected]

Qantas Hotels
Kylie Kemp, Manager Sales & Marketing
E: [email protected]

Qantas Airways
Amanda Fiddes, Senior Marketing Manager – Leisure, Partnerships & International
E: [email protected]

Virgin Australia Holidays
Mathew Doherty, Product Manager
E: [email protected]

Retailer/Wholesalers

AOT Wholesale (Territory Discoveries/Sunlover Holidays)
E: [email protected]

Flight Centre Global Product including Infinity Holidays
Angela Sweeney, Product Manager – Australia, Flight Centre Global Product
E: [email protected]

Helloworld Ltd including Qantas Holidays
E: c[email protected]

Holidays of Australia
Casey Wright, Product & Operators Supervisor
E: [email protected]

Journey Beyond (The Ghan)
Sonia Sukacz, Product Manager
E: sonia[email protected]

Online Travel Agents (OTAs)

Expedia, Wotif, Hotels.com
Zahabiya Doctor, Senior Destination Manager
E: [email protected]

TripAdvisor
Katie McDougall, Senior Account Manager
E: [email protected]

Webjet
Lana Blizzard, Sales & Marketing Coordinator
E: [email protected]

Page last updated on 17 July 2020