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Trade marketing

Darwin Ski Club at Sunset

Tourism NT runs a number of trade marketing initiatives with key airline and distribution partners to ensure our campaigns feature a range of NT product and experiences, attractive holiday packages, and competitive airfares. 

Our trade and cooperative marketing program aims to motivate consumers to book by offering a range of value for money holiday packages and flight promotions. In every campaign we seek to address some of the barriers that we know can influence a consumer’s decision to travel to the Northern Territory.

By marketing your product as part of a trade marketing campaign, you will be part of a collaborative marketing effort which targets people looking to book, or have booked a trip to the NT.

For example, Tourism NT launched a cooperative campaign with Flight Centre that ran between 25 October - 8 November 2016 promoting holidays to the Top End and Red Centre. Local operators involved in this campaign included Lasseters Hotel Alice Springs, Aurora Kakadu, Skycity Darwin, Voyages Desert Gardens Hotel, ibis Styles Katherine, Kings Canyon Resort, Cullen Bay Resorts Darwin, Darwin Central Hotel, Oaks Elan Darwin and AVIS. The tour operators, attractions and accommodation providers also featured on digital assets including listings on the Flight Centre website and other out of home placements such as bus shelters.

National Product and Distribution Partner Contacts

Tourism NT have provided a quick contact list of key distribution partners that sell the NT in the domestic market. If you would like to get involved in future cooperative campaigns, simply contact the partner to find out how you can list with them and participate in their initiatives. Each partner has its own registration process and you will need to contact them directly.

Distribution Partners may include Airlines, Wholesalers, Retailers, Online Travel Agents (OTAs), or National Tour Operators. 

Airlines

Qantas & Jetstar Airways
Hooroo – for accommodation on Qantas.com and Jetstar.com
Kylie Kemp, Senior Product Manager
E: [email protected]

Viator.com – for attractions, for Qantas.com and various supplier sites
Michelle Bassil, Product and Marketing Manager
E: [email protected]

Virgin Australia
Virgin Australia Holidays
Mathew Doherty, Product Manager
E: [email protected]

Retailer/Wholesalers

AOT Wholesale (Territory Discoveries/ Sunlover Holidays)
E: [email protected]

Flight Centre Global Product including Infinity Holidays
Angela Sweeney, Product Manager – Australia, Flight Centre Global Product
E: [email protected]

helloworld Ltd including Qantas Holidays
Tracey Pearce, NT Contracts Manager
E: [email protected]

Great Southern Rail
Leah Thompson, NT Contracts Manager
E: [email protected]

Online Travel Agents (OTAs)

Expedia Group & Wotif
Shannon Saines – Area Manager WA and NT
E: [email protected]

Orbitz Worldwide
Peter Bull, Market Manager – North QLD, WA and NT
E: [email protected]
M: 0420 927 923

Cruise Wholesaler

Holidays of Australia
Melissa Warren, Product & Marketing Manager
E: [email protected]
T: 1300 854 897

 

Page last updated on 18 May 2020