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Categories

Download the criteria for each category by clicking on the category heading.

National Categories

1. Major Tourist Attractions

This category recognises natural or built “Hallmark” tourist attractions that attraction amongst the highest visitor numbers during the qualifying period for the Northern Territory.

2. Tourist Attractions

This category recognises natural or built attractions that attract significant visitor numbers during the qualifying period for the Northern Territory.

3. Major Festivals & Events

This category recognises tourism leisure festivals, events and exhibitions that enhance the profile/awareness and appeal of the destination they are held in as well as creating economic impact, increased visitation and community involvement. 

This category is open to (but not limited to) sporting, arts, historical, cultural, literary, comedy, culinary and general interest  festivals, events and exhibitions with local, interstate and international visitor attendance over 50,000 or recognised by the STO as a major event on their event calendar.

4. Festivals & Events

This category recognises tourism leisure festivals, events and exhibitions that enhance the profile/awareness and appeal of the destination they are held in as well as creating economic impact, increased visitation and community involvement.

This category is open to (but not limited to) sporting, arts, historical, cultural, literary, humorous, culinary and general interest festivals, events and exhibitions with local, interstate and international visitor attendance under 50,000 or NOT recognised by the STO as a major event on their event calendar.

5. Ecotourism

This category recognises ecologically sustainable tourism with a primary focus on experiencing natural areas that foster environmental and cultural understanding, appreciation and conservation.

6. Cultural Tourism

This category recognises tourism operations that foster a greater understanding and appreciation of authentic culture, history, heritage and/or the arts.

7. Qantas Award for Aboriginal & Torres Strait Islander Tourism

This category recognises Aboriginal and Torres Strait Islander tourism operations that demonstrate authenticity and cultivate a greater understanding of Aboriginal and Torres Strait Islander culture, history and traditions.

8. Tourism Retail and Hire 

This category recognises businesses that sell/provide goods or hire services which contribute to the tourism industry. 

The contribution made to the tourism industry can be economical (eg retail, galleries), experience based (traditionally non tourism specific experiences eg shopping precincts) or service based (eg digital solutions for travellers or tourism businesses).

9. Visitor Information Services

This category recognises the consistent delivery of high quality and face to face information services to the visitor. It is open to Visitor Information Centres/Tourist Offices, Local Tourist Associations and Regional Tourism Organisations.

10. Business Event Venues

This category recognises venues who provide high quality facilities specifically designed for business events e.g. meetings, incentives, conferences and exhibitions.

11. Major Tour & Transport Operators

This category recognises a major contribution to tourism through the combined provision of touring and transport services. It is open to businesses with 15 or more annual full time equivalent employees.

12. Tour & Transport Operators

This category recognises a significant contribution to tourism through combined provision of touring and transport services. It is open to businesses with fewer than 15 annual full time equivalent employees.

13. Adventure Tourism

This category recognises outdoor adventure tourism experiences that involve visitor participation and a personal challenge.

14. Tourism Marketing and Campaigns

This category recognises creativity and innovation in the promotion of tourism products, services and/or destinations.  The focus can be for specific singular or ongoing campaign or ongoing integrated marketing approach delivering innovative marketing/campaigns that supports the promotion of the tourism industry.

This category is open to digital enterprises, Regional Tourism Organisations, Local Tourist Attractions, Visitor Information Centres, Online Travel Agents, local government and marketing alliances.

This category is not for individual tourism products/businesses.

15. Tourism Restaurants & Catering Services

This category is open to all restaurants and catering services offering a tourism experience and/or servicing the tourism industry. It is not a food award but does recognise a significant contribution to tourism through the provision of food and beverage. Entry is open – but not limited to – hotel or stand-alone restaurants, event caterers, pubs and cafés.

16. Tourism Wineries, Distilleries & Breweries

This category recognises wineries, distilleries and boutique breweries that offer a cellar door experience and create a significant contribution to tourism.

17. Caravan & Holiday Parks

This category recognises tourism excellence in a caravan or holiday park. The focus of this award is on both the facilities and services that enhance the tourism experience. This category is open to caravan or holiday parks that offer cabin and tenting accommodation and meets a 3.5 - 5 Caravan & Holiday Park Star Rating Standard. Obtained a Star Rating (Pre-assessment or Final Rating) of 3.5 + in the Caravan Park Category.

18. Hosted Accommodation

This category is open to hosted accommodation that offers a bed & breakfast, farm stay, cottage or other intimate accommodation experience and meets a 3.5 -5 Hosted Accommodation Star Rating Standard.

Serviced apartments, hotels and resorts should consider entry into one of categories 21-24 which best fit their product. For companies that are managing multiple self-contained properties it is recommended they focus on one of their properties or enter the Specialised Tourism Services category as a service provider.

Obtained a Star Rating (Pre-assessment or Final Rating) of 3.5 + in the Hosted Accommodation Category.

19. Unique Accommodation

This category recognises tourism excellence in accommodation providing a unique tourism experience that includes an overnight accommodation experience with an included activity. The focus of this award is on the uniqueness of the tourism experience.

This category is open to properties developed around unconventional accommodation infrastructure that includes an activity (passive or active). Entry is open – but not limited to – tented holidays, houseboats, tree houses, underground accommodation and yacht charters.

20. Self Contained Accommodation

This category recognises tourism excellence in accommodation providing guests with non-serviced accommodation and the freedom of self-sufficiency. The focus of this award is on both the facilities and services that enhance the tourism experience.

This category is open to accommodation that offers a self-catered accommodation experience and meets a 3.5 - 5 Self Catering Accommodation Star Rating Standard.

Serviced apartments, hotels and resorts should consider entry into one of categories 21-24 which best fit their product.

For companies that are managing multiple self-contained properties it is recommended they focus on one of their properties or enter the Specialised Tourism Services category as a service provider.

Obtained a Star Rating (Pre-assessment or Final Rating) of 3.5 + in the Self Catering, Hosted, Park Accommodation or Serviced Apartment Accommodation Categories.

21. 3 - 3.5 Star Accommodation

This category recognises all types of accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience.

This category is open to accommodation experiences that meets a 3 Star Rating Standard in any Star Rating category.

Obtained a Star Rating (Pre-assessment or Final Rating) of 3 + in any category.

22. 4 - 4.5 Star Deluxe Accommodation

This category recognises all types of accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience.

This category is open to accommodation experiences that meets a 4 or 4.5 Star Rating Standard in any Star Rating category.

Obtained a Star Rating (Pre-assessment or Final Rating) of 4 or 4.5 in any category.

23. 5 Star Luxury Accommodation

This category recognises all types of accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience.

This category is open to accommodation experiences that meets a 5 Star Rating Standard in any Star Rating category.

Obtained a Star Rating (Pre-assessment or Final Rating) of 5 in any category.

24. Tony Clementson New Tourism Business

This category recognises new tourism businesses that have commenced trading, visitation or service delivery during the qualifying period. This award recognises excellence in the planning and development of new tourism infrastructure and/or services. Tourism businesses that have commenced a new product or opened new infrastructure need to enter another category most applicable to the business.

25. Excellence in Food Tourism

This category is open to food producers, providores, tour operators, cooking schools, food attractions, farm gate experiences, farmers markets, trails and other food tourism experiences in the Northern Territory, featuring Northern Territory produce as the core component.

INDIVIDUAL CATEGORIES

26. George Dunne Award Outstanding Contribution by an Individual

This award recognises the extraordinary personal and professional achievement and contribution by an individual over many years to the Northern Territory tourism industry.

George Dunne was a highly respected Territorian who had a long affinity with the Brolga Awards since they commenced in 1987. George joined the Northern Territory Tourist Commission in 1980 and was Regional Director until 1998 when he was then appointed Ministerial Adviser to the Minister for Tourism and Chief Minister. George was also an active and passionate executive member on a number of Boards and Committees throughout the Northern Territory. A recipient of the Outstanding Contribution by an Individual Award in 1991, George later received the Tourism Minister's Perpetual Trophy in 2008.

27. Skal Tourism Industry Employee Award

This award recognises the dedication and commitment of an individual employee working in the Northern Territory tourism industry. Nominees can be working in any area of the NT tourism industry including but not limited to: tour guides, accommodation staff, festivals & events staff, attractions and visitor information staff.

Page last updated on 31 March 2021