Tourism NT partnered with Jetstar to co-sponsor Channel 10 television show, Amazing Race Australia.
The Amazing Race Australia follows teams of two as they race around the globe in an attempt to be the first to cross the finish line and win $250,000.
As part of Tourism NT's sponsorship, the finish line was Nitmiluk (Katherine) Gorge, with the finale episode showcasing the Top End's landscapes and experiences to a huge television audience of hundreds of thousands of Australians.
The partnership with Jetstar drove awareness for the Northern Territory and delivered conversion to the destination with high impact integration throughout the season, which aired from Monday 28 October 2019 on Channel 10 every Monday and Tuesday at 7:30pm.
The campaign sent audiences to www.northernterritory.com for more trip inspiration and special deals.
Find out more
To find out more on the Amazing Race campaign, download the Amazing Race Tourism Industry Fact Sheet here.
For further information, email [email protected]