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Visitor Experience Enhancement Program

Northern Territory Countryside

 

The Northern Territory Government is providing $3 million through the Visitor Experience Enhancement Program (VEEP) round 5, to assist the tourism industry undertake projects that will improve the on-ground visitor experience in the NT.

The Visitor Experience Enhancement Program seeks to enable the tourism industry to improve its customer experience, so that more visitors have positive experiences and will recommend the Territory to others.

One-off funding of up to $50 000 (ex GST) is available per business.  Businesses will be expected to provide a minimum matching cash co-contribution.

To be successful, projects need to:

  • Be strategic in nature by delivering benefits to an individual business, multiple businesses or to a region
  • Have a significant NT tourism focus
  • Be able to demonstrate through existing customer feedback the need for the visitor experience enhancement
  • Show that the project will be completed by 30 April 2022
  • Demonstrate how the proposal will enhance the visitor experience, increase favourable reviews and increase visitor numbers
  • Link the project to a current Tourism NT strategy e.g. Destination Management Plan, NT Aboriginal Tourism Strategy 2020-2030
  • Include a matching cash co-contribution from the business (in-kind will not be accepted)
  • Include a detailed budget including quotes.

Applicants must:

  • Be currently operating in the NT
  • Be visitor focussed - projects aimed at community use will not be considered
  • Be listed on the ATDW or have applied for a listing
  • Be a member or a relevant peak body

Applicants must be able to demonstrate how the project will enhance the tourism visitor experience, and provide evidence of customer feedback that the project will address. The program will operate via a merit based nomination process.

Previous successful applicants may apply however priority will be given to new applicants who meet the guidelines and successfully address the criteria.

This is a highly competitive grant funding program that was oversubscribed in the previous three rounds.  We encourage all applicants to ensure the guidelines are met and that your project clearly demonstrate the benefits to tourists visiting the Northern Territory.

Indicative dates

Milestone Round 5
Applications open  24 June 2021
Applications close  30 August 2021 - 5pm
Consideration of projects by the grant panel September 2021
Notification of successful recipients late October 2021
Funding agreements finalised November 2021
Project completions by 30 April 2022

View the Visitor Experience Enhancement Program (VEEP) Guidelines.

How to apply

All applications will be accepted via the Grants NT portal only.

Businesses can register online via www.grantsnt.nt.gov.au

For more information contact Destination Development at [email protected] or on (08) 8999 3808.

Previous Successful Recipients

Page last updated on 24 June 2021