Kingfisher Tours is committed to treading lightly on the environment, embracing local culture and working to generate future employment for local people. They aim to ensure that future development of the region provides a positive experience for local people, local industry 
and visitors.

The business has a local employment strategy based on employing Aboriginal guides and reservation staff and providing ongoing training and support. They work with Traditional Owners to ensure a culturally appropriate product that immerses the visitor in nature and culture. Their tours also boast local produce and native ingredients for lunches.

Kingfisher Tours actively minimise their carbon footprint and have introduced several initiatives to reduce single-use plastics. They encourage other tour operators, in particular their partners and suppliers, to do the same. This includes a partnership with Project Pargo to supply high quality water bottles and keep-cups on their tours.

Kingfisher Tours are also committed to supporting their staff, including the development of micro businesses such as their Head Guide’s Purnululu Bush medicine label ‘Garingbaar Products’.

Delicious fruit salad and chicken meal

How has the business benefited?

  • Their focus on local employment has increased staff retention and satisfaction.
  • Aboriginal guides have enhanced the visitor experience and increased visitor satisfaction.
  • Success in Western Australian tourism awards.
  • Excellent online traveller reviews and increase in visitor bookings including repeat visitation.

Tips for other businesses?

“There’s always something that can be done and lots of things are free. Whether it is recycling office paper, purchasing reusable lunchboxes and water bottles, or switching to a local supplier.”


  • CO certified Advanced Ecotourism and Respecting our Culture Certified (Ecotourism Australia)
  • Sustainable Tourism Accredited (Australian Tourism Industry Council)

Page last updated on 08 August 2023