Wooleen Station are committed to ensuring that the land they operate on always comes first. They are dedicated to the rehabilitation of the outback for the purpose of sustainable production and healthy vibrant ecosystems into the future. There are many ways they achieve their commitment, such as through their Adopt an Acre initiative, their interpretation of the environment and cultural heritage of the land, and their practical and constantly evolving sustainability practices.

They have extended their solar panel capacity and upgraded to more efficient battery technology. They also invest in locally made products, support small business, and consciously buy from certified B-Corp businesses.

Wooleen Station are always looking at ways to reduce plastic and recently moved away from small plastic shampoo and conditioner bottles.

Woolean Station sunset picnic

How has the business benefited?

  • Success in Western Australian Tourism awards.
  • Easier recruitment and retention of staff.
  • Excellent traveller ratings and word of mouth.
  • Increased repeat visitation.
  • Promotion through media interest and inclusion in WA Tourism opportunities.

Tips for other businesses?

“You need to be authentic and grow from a place of passion. Start with the action you care deeply about and do it well.”


  • Sustainable Tourism Accredited (Australian Tourism Industry Council)
Page last updated on 08 August 2023