@NTaustralia achieves 300K followers

  • 07 July 2020
Kings Canyon glamping - @carlenejayne
Tourism NT has achieved a milestone on its Instagram channel @NTaustralia, reaching 300,000 followers. With our abundance of open spaces, beautiful landscapes and rich art and culture, the Northern Territory is continuing to grow its reputation as an 'instagrammable' holiday destination that is Different in every sense.

The top images for 2020 so far include a photo of Longitude 131 which was the most liked image with 9,551 likes, followed by an image of Jumping Crocodile Cruises with 9,529 likes.

Social media is an important tool to market the Territory, offering extensive scope for images to reach a global audience and people who would otherwise perhaps not be exposed to content from the NT. Tourism NT’s official social media accounts have a combined following of more than 866,000 with the Instagram account having grown by 13 per cent over the last financial year, when compared to 2018-19.

You don’t have to be a professional photographer or Instagram influencer to have a chance to be featured to an audience of 300K. All Territorians can promote the Territory by using the hashtag #NTaustralia

Tips on how tourism operators can engage with the Tourism NT and Tourism Australia social media accounts can be downloaded here. 

Page last updated on 21 March 2023