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Book Now Digital Support Program to boost bookings

  • 29 September 2020
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A new Book Now Digital Support Program will offer eligible tourism businesses grants of up to $5,000 in matched funding to deliver business improvements that will make it easier for consumers to book online.

The $400,000 program aims to help tourism businesses evaluate their online presence and implement changes. Each eligible tourism business will undertake an online assessment, which will be further analysed by Tourism NT.

Being instantly bookable is a critical element of meeting customer expectations.

According to a recent Phocuswright study, 50.6 per cent of Australian consumers are booking their travel online, suggesting that if businesses are not offering simple booking processes via their websites or social platforms including Google, Facebook and Instagram, they could be missing out on close to half of their potential revenue.

Applications for the Book Now Digital Support Program open 1 October and close 30 October 2020. 

To find out more, register for the Tourism Connect sessions at October Business Month in your region or go to 

Page last updated on 29 September 2020