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Tourism NT’s role is to increase the desirability of the Northern Territory as a travel destination, inspiring more people to visit, stay longer and spend more.
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Research & strategies
Strategic insights gleaned from research underpin Tourism NT domestic and international activities.
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Marketing
We promote the Northern Territory as unique holiday destination through cooperative marketing activity with wholesalers, online travel agents and airlines to capitalise on the high domestic awareness of the NT, packaging NT itineraries and experiences and creating a sense of urgency by encouraging consumers to ‘book now’ with enticing deals.
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Industry toolkit
Industry toolkit
A comprehensive online resource for Tourism Industry operators. Whether you are just starting out in Tourism, or if you have been in business for a while but looking to hone new skills, the Industry Toolkit is here to help.
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Keep up-to-date with our monthly Industry Update newsletter, latest news, and links to media releases.
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Tourism Industry Strategy - Annual Report Cards Archive

Tourism Industry Strategy - Annual Report Cards Archive

Annual Report Card - Year Ending June 2020

Annual Report Card - Year Ending June 2021

Page last updated on 17 November 2022

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We respectfully acknowledge and honour the Aboriginal people of the Northern Territory and recognise the continuation of culture, connection to lands, water and country. We pay our respects to Elders past, present and future.

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