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Uluru photo makes a splash on Instagram

  • 23 December 2019
 Longitude 131 overlooking Uluru
A photo of Longitude 131°, a luxury wilderness camp at Uluru, was the most liked image on Tourism NT’s Instagram for 2019.

Instagrammers loved the deluxe eco-sensitive tented pavilions so much it received over 11,000 likes to take out the coveted top spot on the Top 10 most liked photos of the year on the @NTAustralia account.

The image was shot by award-winning photographer, George Apostolidis, who spent a week capturing the beauty of Australia’s Red Centre.

Uluru was an Insta-hit with three of the top ten images featuring the iconic destination.

General Manager Marketing Tourism NT, Tony Quarmby, said it was fantastic to see so many of the Territory's regions feature in the Top 10 photos of the year. 

“From the Top End to the Red Centre, the Territory offers an abundance of unique natural landscapes, attractions and experiences for today’s traveller to share with their followers," he said.

“We want everyone in the world to see just how amazing the Territory is, and social media is helping us do that, building the NT’s reputation as an instagrammable holiday destination that is different in every sense.

“And you don’t have to be a professional Instagrammer or photographer to capture our beautiful regions, I encourage all Territorians to get out and show off your own backyard by posting a great Territory snap on Instagram with the hashtag #NTaustralia. Your shot might be number one in 2020!”

Tourism NT’s official social media accounts have a combined following of more than 839,000 and are an important tool when marketing the Territory to a global audience.

Top 10 Most Liked Images on @NTaustralia for 2019

  1. Longitude 131° by @ga_photo received 11,400+ likes
  2. Gunlom Plunge Pool by @jewelszee and @garry_norris received 8,000+ likes
  3. Bitter Springs by @hm_smyth received 6,700+ likes
  4. Lonely Beach in East Arnhem by @haylsa received 6,600+ likes
  5. Road to Kata Tjuta by @haylsa received 6,600+ likes
  6. Helicopter ride over Uluru by @jordaaaan received 6,600+ likes
  7. Mataranka Thermal Pool by @scottypass received 6,500+ likes
  8. Southern Rockhole by @noellie_s received 6,500+ likes
  9. Ellery Creek Big Hole by @traveloutbackaustralia received 6,400+ likes
  10. Sunrise over Adelaide River by @toripix86 received 5,900+ likes
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