Turbocharged visitor economy hits $2.4 billion
- 17 July 2019
The figures from Tourism Research Australia also showed the Territory hosted 1.95 million domestic and international visitors in the year to March 2019, an increase of 9 per cent.
The majority of visitors were tourists, up by 10 per cent, and business visitors, up by 25 per cent.
The average visitor spend increased by 3.7 per cent to $1,245 per person with the total $2.4 billion visitor economy an increase of 13 per cent.
Domestic visitation was strong in the New South Wales market with a 16 per cent increase to 242,000 travellers, contributing $378 million.
Significant growth in international visitors saw a 55 per cent increase in Japanese visitors and a 48 per cent increase in visitors from China, including Hong Kong and Taiwan.
The positive results come on the back of the Territory Government's $103 million Turbocharging Tourism initiative, which has been further bolstered by TURBO2, an additional investment of $62.8 million into the Territory's tourism industry to ensure visitor growth is sustained.