Tourism NT shines at Mumbrella Travel Awards
- 13 March 2020
Tourism NT was the catalyst funding partner for Top End Wedding, starring the Territory’s own Miranda Tapsell as well as our iconic Top End destinations including Darwin, Tiwi Islands, Kakadu, Arnhem Land and Nitmiluk (Katherine) Gorge and Katherine.
The Mumbrella Travel Awards celebrate the best work created by travel marketers across the Asia-Pacific region, with the combined Top End Wedding campaign winning the Best Use of Native or Content Marketing, Award for Bravery and Breakthrough Destination of the Year.
The Mumbrella awards recognise the integrated work involved in the creation of the film, the web series Location Scouts and Tourism NT’s partnership with the Nine Network, which was spearheaded by the TODAY Show’s ‘Win a Top End Wedding’ competition.
The awards are further recognition for Tourism NT and follow the web series Location Scouts winning 11 global short film festival awards including Best Web Series at the Los Angeles Film Awards, London independent Film Awards, Rio Webfest and the Hollywood International Moving Pictures Film Festival. The hilarious behind-the-scenes look into location scouting for Top End Wedding was created by the Van Vuuren Brothers for Tourism NT.
The marketing activity involving the film, online series and Nine Network helped grow the interstate holiday visitation to the Top End by 5.6% during the campaign period and by 14% over the 12 months year-ending September 2019. Top End Wedding used the services of 180 local suppliers and vendors, injecting over $1.5 million into the Territory economy and creating 190 jobs.
The campaign promoted many local businesses and tourist attractions to thousands of people across Australia and the film is now working its way around the world with the US market released in February 2020.
The full list of 2020 Mumbrella Travel Awards winnners can be viewed here: https://mumbrella.com.au/travelawards