Top End Wedding Campaign shortlisted in Global WARC Awards

WARC is a global organisation that provides expertise and guidance to marketers around the world. The WARC Awards recognise the best content, social, innovation and brand purpose strategies, with the Effective Content Strategy Award celebrating branded content strategies that demonstrate a business outcome.

The Northern Territory is the only Australian destination shortlisted in these awards with 21 global campaigns featuring high profile brands such as MasterCard, Nike, and McDonald’s.

Covering a range of product categories, such as automotive, finance, FMCG, retail and telecommunications, across different markets, the shortlist has been selected by a panel of industry experts.

Tourism NT was the catalyst funding partner for the second largest box office Australian movie of 2019 ‘Top End Wedding’ starring the Territory’s own Miranda Tapsell as well as our iconic Top End destinations including Darwin, Tiwi Islands, Kakadu, Arnhem Land and Nitmiluk (Katherine) Gorge and Katherine.

The awareness, reach and longevity the Top End Wedding project is producing for the Northern Territory is still reaping rewards.

"The judges look for evidence of how a content strategy – as opposed to a traditional advertising strategy – has helped a brand achieve business goals." says Tourism NT’s Executive General Manager Marketing Tony Quarmby.

"Right now in these challenging times for tourism it’s more important than ever to keep the Territory as a holiday destination top of mind and Top End Wedding is the perfect way to showcase the NT to the world in a fun, down-to-earth way. It's the perfect time to encourage family and friends to enjoy the Territory remotely through film, our social media channels and other great NT based movies – inspiring visitors to book a holiday and experience our amazing destination for themselves as soon as the border control measures are lifted.”

For more information visit: https://www.warc.com/warcawards.prize