Territory Arts Trail goes high tech
- 16 October 2019
The advertising blitz has been aligned with Tourism NT’s new brand, Different in every sense, while maintaining the message that the Territory is the ‘World’s biggest art gallery’.
A highlight of the new campaign is a new interactive ‘Build your Territory Arts Trail’ online tool where visitors can customise their own travel itineraries and make planning a holiday to the Territory even easier.
The new online tool is available on www.territoryartstrail.com which has also been updated with a new interactive brochure that showcases arts trail tours and events by regions.
The campaign targets travellers interested in arts and culture and promote the Territory's rich Aboriginal art and cultural experiences as well as contemporary art experiences such as the Darwin Street Art Festival, Parrtjima: A Festival in Light and the upcoming Bruce Munro: Tropical Light.
The Territory Arts Trail will also feature in a special edition of Stellar Magazine in February 2020. Stellar magazine is Australia’s most read weekly magazine reaching 625,000 readers across New South Wales and Victoria plus an additional 250,000 + on their social platforms.
The national campaign will run from 15 October to 30 November 2019, followed by a second burst from 1 February to 29 February 2020.
To find out more and access marketing materials email: [email protected]