Social media stars showcase NT
- 30 May 2016
Sam and Sjana Earp both attract a cult-like following across their media channels with a combined global audience of 1.3 million people.
The brother/sister duo will road trip along the Explorers Way, from Darwin to Alice Springs, showcasing some of the Northern Territory’s most spectacular locations to an 18-35 year old age group, who are heavy users of social media.
During the 12 day road trip, Sam and Sjana will take in some of the most fantastic scenery and tourism attractions the Territory has to offer, traveling from Darwin to Kakadu, Litchfield National Park, Katherine, Tennant Creek, Alice Springs and Uluru.
The timing of the road trip coincides with Tourism NT’s ‘Kakadu Campaign’, and the imagery posted by Sam and Sjana’s on their social media accounts will help break down barriers of travel to the region, promoting it as an accessible, affordable and must-do adventure.
The acroyoga enthusiasts’ road trip also aligns with Tourism Australia’s ‘Aquatic and Coastal Campaign’, where they will aim to showcase NT water experiences of a different kind to their global audience, including our spectacular waterholes, waterfalls, thermal pools and outback beaches located throughout the Territory.
Follow Sam and Sjana’s NT Road Trip on Instagram at @sjanaelise and @samearp