National Tourism Campaign Launched
- 20 June 2020
The campaign’s premise is that many Australians have travel credits, cabin fever and the desire to leave the cold weather behind and they have a lot of questions post-COVID. Where can I relax? Where can I go to be in the sun? What can replace my international trip? Where can I experience a different culture? What can I do that’s different from my regular local holiday?
The answer is the Territory.
The Northern Territory offers unparalleled freedom and flexibility through our stunning landscapes, waterfalls and outback adventures, as well as our traditional Aboriginal art and cultural experiences. The Territory is a place that delivers adventure, escape and an opportunity to re-connect with friends and family.
Part of the campaign, a collection of quirky television and digital advertisements, will capture the imagination of everyday Australians feeling the effects of lock down, who are ready to bust out and explore what the Northern Territory has to offer. The campaign has an additional promotion for the fly-drive and self-drive holidaymakers.
The Territory is the answer campaign will run from June to October 2020, with a national roll out across television, print, radio, digital marketing, social media and consumer activations.
Cooperative campaign partners Expedia Group including Wotif, Tripadvisor and Helloworld Travel will promote a range of packages for holiday makers. Further travel deals will be supported by Apollo, THL (Britz/Maui), Let’s Go Motorhomes, CIAA (NT Caravan Parks Association), Discovery Parks, Europcar and BIG4.