Long Term Business Events Strategy Released
- 15 July 2019
The Strategy will guide the growth of the NT business events sector for the next 10 years and beyond and is part of the Turbocharging Tourism initiative.
It includes an analysis of the sector’s current position, a vision of where business events in the NT could be positioned by 2030, and pathways to realise potential growth.
It also includes consideration of the differences between Territory business event destinations, and input from national industry bodies and local industry partners and stakeholders.
The aim of the Strategy is that by 2030, business events will be delivering $68 million in delegate expenditure to the Territory economy.
The Long-Term Business Events Strategy will enable the NT Convention Bureau to work with key industry stakeholders to focus on identified growth areas and opportunities to secure even more business events for the NT.