In line with our Tourism Industry Strategy 2030, Tourism NT targets special interest sectors and develops experiences that meet the needs of these groups.
While research on each particular special interest group varies, we know that visitors who travel in pursuit of a specific interest or for a specific purpose are more likely to stay longer, spend more and disperse deeper through the destination, adding to the overall visitor economy.
Our marketing of the Northern Territory as different in every sense also targets these special interest groups, ensuring they put the NT at the top of their list of places to visit in the pursuit of their special interest.
Our main special interest target sectors are:
- Aboriginal culture
- Bird watching
- Mountain biking
Find out more about our target sectors here.
While Tourism NT’s mainstream consumer marketing activities will reach many of the sectors, the aim of developing specific activities and experiences that connect the NT with a particular special interest is to create a sense of urgency for these groups to visit the NT sooner, rather than later.
Find out more
For further information regarding special interest sectors, please contact [email protected].