Summer starts early

Two men swimming at Maguk in Kakadu

Tourism NT’s $5 million NT Summer campaign will inspire Australian’s to seek an early start to summer and to book travel between September 2022 and March 2023 with enticing NT summer travel deals.

The campaign 

The campaign will target domestic travel intenders across Australia and offer massive savings on bookings made through the key campaign partners. Deals and offers include bookable flights, accommodation, tours and attractions plus vehicle hire.

The campaign is live from 17 July 2022 with discounts and deals for travel from 1 September 2022 to 31 March 2023.

The campaign will be executed via a nationwide media strategy across TV, cinema, social media and programmatic digital media buys, complemented by an integrated PR/media and organic social media plan.

The key messages of the campaign are:

  • Summer starts early in the NT (July – August)
  • Summer is already here in the NT (September – October)
  • Start your summer now with an NT summer early bird deal

Visit for more information.

Campaign partners

Tourism NT partnered with travel retailers including Virgin, Webjet, Expedia, Holidays of Australia, Britz, Travello and Tripadvisor to provide deals and incentives to consumers.

How to get involved

Page last updated on 20 July 2022