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Million Dollar Fish

Fisherman holding fish

The Million Dollar Fish marketing campaign and competition aims to lure more visitors to the Northern Territory by showcasing it as the best place in the world to stay, play and fish.

Tourism NT launched the Australian-first tourism campaign in 2015.

Million Dollar Fish Season 5

The Million Dollar Fish competition returns on 1 October 2019 for its fifth season.

The competition is delivered by the NT Government in partnership with BetEasy, who provides the cash prizes.

Million Dollar Fish has helped boost the Territory's reputation as one of the best places in the world to fish and is timed to attract more visitors to the Top End over the tropical summer months.

Million Dollar Fish runs from 1 October 2019 to 31 March 2020.

For more information go to:

How to Get Involved

The message behind the Million Dollar Fish campaign is Stay, Play and Fish the NT so whether you have a tourism business, attraction, hotel, fishing charter or business or restaurant everyone can get involved.

Download the Million Dollar Fish Industry Fact Sheet to find out how to leverage the competition to grow your business. Who knows? It might just be your customer that lands the big $1 Million fish.

Find out more

For further information about the Million Dollar Fish campaign, and to access marketing assets to use on your own website and advertising materials, contact Tourism NT at [email protected]

You can also find out more about the local fishing tourism industry here.

Page last updated on 13 January 2020