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Bass in the Grass on Mindil Beach

In order to grow overnight holiday visitor expenditure in the Northern Territory to between $1.46 billion and $1.79 billion by 2030, six key priority objectives have been identified:

  • Grow investment in the Northern Territory’s remarkable assets, product and regions
  • Strengthen and showcase the Northern Territory’s distinctive Aboriginal cultural tourism experiences
  • Through strategic marketing activities grow the value of the holiday market in the Northern Territory
  • Leverage and build events to drive visitation
  • Develop ongoing access to and within the Northern Territory
  • Increase recognition of the value of tourism in the Northern Territory.

    A genuine partnership approach between industry and Government, focused on opportunities that span all aspects of the visitor economy, is essential to achieving our target.

    Page last updated on 17 January 2020