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Key to the NT

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Marketing activity was due to commence in April 2020 via national partners databases, but has been put on hold due to the Coronavirus (COVID-19) pandemic and NT border restrictions in place. Tourism NT plan an immediate return to market as soon as it is responsible to do so.

The Key to the NT program is specifically targeted at the interstate drive market. Key to the NT is a partnership with the Caravan Industry Association of Australia (CIAA) and other local and national tourism businesses to promote NT holiday incentives such as special stay/pay offers, discounted entry fees, 2-for-1 offers or value-add offers through interstate tourism databases.

NT based businesses who wish to participate in Key to the NT are requested to submit a specific and attractive product incentive. This may include a special offer, discounted entry fees or purchase concessions, pay stay deals, 2-for-1 offers, special gifts, bonus for purchase(s) over a certain value or a value add. Offers must be available from April 2020 to 31 March 2021 - some block out periods can be applied to certain offers.

An eye-catching decal/sticker will be provided for display at your business and/or at point of sale, along with a counter card to identify that you are participating in Key to the NT. Tourism NT will also provide electronic artwork which can be added to your website or social media. 

A personalised Key to the NT landing page will be developed for participating businesses to display their ‘deals’ with a BOOK NOW click through option direct to your website.  Retailers and hospitality venues who participate in Key to the NT will direct visitors to redeem offers in-store. This link will be provided to card holders prior to their arrival to help them plan how they will spend their time whilst in the Northern Territory.

A digital card will be issued to those who are booked to travel in the next 12 months, or are considering travel in the next 12 months. Visitors will have to present their card or quote their card number to access the Key to the NT special offer.  Offers will only be available to book direct with participating businesses.

The incentives are available to interstate residents only.

For more information, please contact Tourism NT at [email protected] or 08 8999 3808.

NT businesses can register for free

To submit your product incentive for Key to the NT please complete the registration form. There is no charge for Northern Territory businesses participating in Key to the NT.

Page last updated on 03 June 2020