Top End Wedding
Top End Wedding is a feature film co-written by, produced and starring Darwin’s-own Miranda Tapsell as well as our iconic Top End destinations Darwin, Tiwi Islands, Kakadu, Arnhem Land and Nitmiluk/Katherine Gorge, Katherine.
The film tells the story of successful lawyer Lauren, played by Miranda Tapsell, and her fiancé Ned, played by Bohemian Rhapsody star Gwilym Lee. The couple has just ten days to find Lauren’s mother in the NT, reunite her parents and pull off their dream wedding.
The film premiered at the 2019 Sundance Film Festival in Utah and was released in Australian cinemas in May 2019.
Tourism NT launched a destination marketing campaign targeting holiday visitors to the Territory to leverage the anticipated interest from Top End Wedding.
The campaign included extensive media placements with targeted TV, digital media, social platforms and PR activity; and combined both advertising, articles, videos and a competition. Highlights included:
Win a Top End Wedding competition
Launched on the TODAY Show, the Win a Wedding competition saw one lucky Aussie couple win a dream wedding in the Top End.
The $55,000 prize package included a wedding planner, makeup and hair, wedding transport, full wedding ceremony and reception for up to 22 people, wedding celebrant, photographer, venue hire, catering, flowers, music, wedding cake and bus transfers to and from the wedding for up to 22 people.
The competition helped promote local Territory businesses and wedding suppliers with the wedding broadcast live on the TODAY Show on 6 May 2019.
Location Scouts online video series
An innovative and humorous six-part web series, 'Location Scouts' was shot on location during the Top End Wedding film shoot and features two fictional locations scouts navigating the Territory.
Our partnerships throughout the campaign provided packaging and access to extensive databases and included:
- Flight Centre
There were a number of ways industry got involved with the excitement around the Top End Wedding film and our marketing campaign.
- They had their product listed or packaged through Flight Centre.
- They participated in the national 'Win a Top End Wedding' competition by including posts and other information in their social media and other consumer communications.
- They used Top End Wedding and Location Scouts trailers, video clips and images on their platforms to promote their relevant region and product.