Holiday Here This Year
In response to the Australian bushfire crisis and its impact on communities across the country, the ‘Holiday Here This Year’ marketing campaign urges interstate travellers to put the Northern Territory on their holiday itinerary.
The campaign illustrates why the Northern Territory is the perfect place to enjoy a holiday, leveraging from Tourism Australia’s campaign encouraging Aussies to holiday at home to support the local tourism industry.
'Holiday Here This Year' messaging was amplified through images and videos showcasing why the Northern Territory’s is truly unlike any place on Earth; a place where you don’t just observe it, you feel it through every sense - supporting the new brand ‘Different in every sense’.
The ‘Holiday Here This Year’ campaign was rolled out across print, social media, billboards across major cities, content partnerships, radio and outdoor advertising, with Australians asked to demonstrate their support using the hashtag #holidayherethisyear and #NTAustralia.
For more information and resources visit www.australia.com/holidayhere
Download the toolkit, which has been developed to outline everything you need to know about the campaign and how to integrate it into your marketing.
The campaign highlights our partnership with our local Regional Tourism Organisations, Tourism Top End and Tourism Central Australia, who support their members by promoting intrastate travel and engage with Territorians to grow the visiting friends and relatives market.
Tourism Top End and Tourism Central Australia assets can also be downloaded;
- Lock up logo Tourism Top End + Holiday Here in the Top End This Year - eps and png files
- Lock up logo Tourism Central Australia + Holiday Here in Central Australia This Year - eps and png files
- Hospitality NT logo files can also be downloaded
For further information email marketin[email protected]