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Quality and Excellence Pillar

This is an Additional Pillar of the Nine-Pillar Roadmap

Striving for business excellence involves understanding the needs of your customers and making continual improvements to your business in order to consistently provide a quality experience and achieve a competitive advantage. Industry excellence can be obtained through the Quality Tourism Framework (QTF) accreditation, maintaining minimum Global Review Index (GRI) targets or winning an award through NT and national industry awards.

Know your Global Review Index (GRI)

Your GRI shows your overall average review satisfaction across all review platforms including Tripadvisor, Google reviews and other review channels. Whether your business is developing, established or leading, reaching a targeted minimum GRI is an achievement. A good GRI brings additional benefits, including a boosted online ranking which will increase revenue in the long term.

If your business is accredited under the Quality Tourism Framework (QTF) you can access ReviewPro which will enable you to view your GRI. If you are not accredited but would like to know your GRI, contact your RTO.

Industry Awards

The Brolga Northern Territory Tourism Awards (Brolga Awards) are the official tourism awards program for the NT. The Brolga Awards recognise and encourage tourism businesses that strive for excellence in every area of their operation.

Winning a Brolga Award is the industry’s highest accolade and recipients represent the best products and services in the NT. Business category winners go on to represent the NT at the Australian Tourism Awards – the tourism industry’s peak awards.

Entering the Brolga Awards is a good way to annually refresh and benchmark your business operations and a QTAB accreditation will provide a clear path to business sustainability and excellence.

Both awards and accreditations will improve customer confidence which makes them more likely to book and recommend your product.

Become Accredited through the Quality Tourism Framework (QTF)

The Quality Tourism Accredited Business (QTAB) Program forms part of the Quality Tourism Framework (QTF). There are four levels of accreditation that make up the QTF, with the QTAB program at the core.

Tourism operators who display the QTAB logo are endorsed by the tourism industry as quality assured. These businesses have met specific criteria and are committed to exceeding customer expectations by providing outstanding customer service and have the highest standards of business practice. Additional QTF accreditation levels include:

  • Sustainable Tourism Accreditation
    Your business meets high environmental standards to operate in protected areas.
  • Digital Distribution Marketing Essentials
    Your business meets best practice standards relating to your customers digital experience and overall online visitor journey.
  • Trade Marketing Boost
    Your product meets your target markets needs and expectations and you have implemented the appropriate business practices that are required to work within the travel distribution system.

To complement the four levels of accreditation, the QTF also includes specialised niche modules to help your business achieve business excellence. These niche modules include:

  • EcoStar Accredited
    Your business achieves a level of environmental management over and above the requirements of the QTF Sustainable Tourism Accreditation.
  • Camp & Adventure Accredited
    Your camping or outdoor experience is conducted in an appropriate manner.
  • International Ready Accredited
    You have packaged products, developed new trade channels and entered international markets.
  • Star Rating Accredited
    You benchmark your accommodation property against the independent standards of the Star Ratings Scheme Australia.
  • COVID-19 Clean Practicing Business Module
    In light of the recent pandemic a new niche accreditation module has been developed. This accreditation confirms that your business is dedicated to help stop the spread of COVID-19 through daily, weekly, monthly and annual cleaning checklists.
  • COVID-19 Business Recovery
    This accreditation module encourages critical thinking of your business’ current situation and identify strategies to assist with business continuity during COVID-19.
Page last updated on 22 September 2020