COVID-19 travel alert: Get the latest travel alerts impacting the Northern Territory here


Digital marketing refers to marketing using digital technologies and media. It focuses on the internet but also includes mobile phones, display advertising and other digital marketing mediums.

Digital marketing can include:

  • your website
  • mobile apps
  • social media
  • search engine marketing
  • online advertising
  • email marketing.

Digital marketing strategy

A clearly defined digital marketing strategy should be part of your main marketing plan. It should work alongside traditional media channels like print, TV and direct mail. An integrated marketing strategy will ensure that your goals are clear and give you a foundation for all the key online marketing activities.

A digital marketing strategy aligns your online activities with your goals and helps you stay on track in an ever-changing environment. Managing your company’s online presence and using online communication techniques is a great way to reach and engage with consumers.

The benefits of a digital marketing strategy are:

  • stay competitive online
  • improve customer service
  • help your business grow
  • improve quality control
  • increase your customer base
  • enable 24/7 sales and bookings.

The tools available in this section will help you promote your product, understand the role of social media and public relations and how you can generate editorial and social coverage for your business.

To see how your business is performing in the digital space or where the new opportunities are, download the Digital Marketing Checklist.

Tourism NT’s Digital Leap program has recordings of seminars held in 2016, Digital Coaching and discounted Tourism Tribe membership. You can use these resources to enhance your business’s profile in the digital marketing space.

Page last updated on 23 September 2020