With more than three billion searches every day, Google is the most used search engine on the internet. It’s important people can find your business easily when they search for it on Google and that your details are up to date.
The below Google tools are free to use to promote your business.
Google My Business
Google My Business provides you with a free listing, which complements your existing website by giving you a public identity and presence on Google, including Google maps. Claiming your Google My Business listing is also important for your page ranking in Google search.
For more information and to claim or create your Google My Business listing, download our how to guide for Google My Business.
Google AdWords can help you attract more customers, advertise locally or globally and reach the right people at the right time by displaying your business at the top of search listings (above organic search). Signing up to Google AdWords is free and you only pay when someone clicks on your ad to visit your website. How much you invest is up to you—you can set a daily budget you feel comfortable with and then adjust it as you go.
Google Analytics is a powerful tool that can help you understand the functionality of your website and apps. At its simplest, Analytics will track visits to your website, where they came from, how long they stayed and what they did on your site. The data that’s collected can help you make informed marketing and business decisions.