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Power Up Tutorials

Power Up is a free series of tutorials to help NT tourism businesses build skills, plan for recovery and develop their business toolkit.

Delivered through the Business Enterprise Development program in partnership with Tourism NT, Tourism Top End and Tourism Central Australia, the series covers topics particularly relevant to the current environment; moving from a focus on getting fundamental business documents in order through to innovation and business pivots and building your brand. The series is based on the Business Enterprise Development Program’s Nine Pillars model, which is a tool to help businesses self-identify their maturity in a range of areas necessary to a successful business. Tutorial topics link to pillar expectations.

The online tutorials provide clear, informed, best practice information with simple step by step instructions to boost your business.
  
Hosted by Tourism Top End live every Wednesday at 2pm (ACST), the online sessions are 45-60 minutes in length with at least 15 minutes allocated to address your questions.

This is an ideal time to work on your business. Get set up for future success - diarise 2pm every Wednesday to Power Up as we bring you keynote speakers from the Tourism Towards 2030 Conference in a new format, but with the same enthusiasm and knowledge to share. Speakers will also include local experts with their practical, appropriate and current advice.

Register for Tutorials

Get that Grant - 6 May 2020

Understanding grants and using data to win them

6 May 2020, 2pm to 3pm

Speakers:
Peter Shepherd, Interim-Chair, Business Enterprise Centre Northern Territory
Ross Nowland, Business Development Officer Department of Trade Business and Innovation

Preparing a successful grant proposal requires significant research, good preparation, and sound writing skills. This tutorial will simplify the grants process, help you to better understand the context of grants and how to avoid common errors. You will also learn how to write a compelling application using your business data and public data.

This tutorial has already taken place. Please check the Power Up schedule to register for upcoming meetings.

Business Spring Clean - 13 May 2020

The Business checklist to help you successfully restart your business

13 May 2020, 2pm to 3pm

Speakers: Grant Whan and Tony Wood, Senior Advisors, Northern Territory Business Enterprise Centre

A robust business has a set of financial and strategic documents to help guide growth, assess business health and minimise risk.

The workshop will identify key fundamentals and provide advice on best practice and practical steps that businesses can take to reset, clean up and shape up their business and ensure regulatory compliance.

You will cover:
•    Strategies
•    Compliance
•    Attracting Customers
•    Financial Modelling

This tutorial has already taken place. Please check the Power Up schedule to register for upcoming meetings.

Hook in to Bookeasy - 20 May 2020

Increase your booking potential

20 May 2020, 2pm to 3pm

Speaker: Chris Telenta, Training and Development Manager, Bookeasy

How do customers book your product?

Bookeasy is the centralised Booking Management System used by your Regional Tourism Organisation (RTO) to make bookings for you. All bookings made in-house by your RTO on the customers behalf, or by a customer directly through the RTOs website are powered by Bookeasy.

For your product to be bookable through your RTO, your booking system must to be connected to Bookeasy. If you do not have a compatible system, you are able to manage your product directly in Bookeasy.

This tutorial will provide simple instructions on how to connect to Bookeasy and how to ensure your bookable product is attractive and up to date for best results.

This tutorial has already taken place. Please check the Power Up schedule to register for upcoming meetings.

Doing it Digitally - 27 May 2020

How to use Google to maximise your online presence and get more business

27 May 2020, 2pm to 3pm

Speaker: Tommy Buckingham, Google Australia

Direct from Google, Tommy will provide tips, tools, and resources to help your business through these uncertain times. Tommy will walk you through a set of actionable tasks that will help you to navigate what to do and when, focusing on making the most of emerging digital trends.

This tutorial has already taken place. Please check the Power Up schedule to register for upcoming meetings.

Emergency Social Media - 3 June 2020

Social media training for when you're forced to DIY

3 June 2020, 2pm to 3pm

Speaker: Mia Fileman, Director Idiello

Social media is well worth the effort, particularly as people start dreaming and planning their future holidays. Even if you're unable to pay for specialist marketing services, it doesn't mean you can afford to ignore social media.

This webinar will provide simple tips and tricks to keep your social channels alive and maximise the impact of your efforts. Whether you're new to DIY social media, holding the fort until your staff are reactivated, or need a refresher considering the digital explosion within the current environment, this webinar is for you.

This tutorial has already taken place. Please check the Power Up schedule to register for upcoming meetings.

Switch On After Switch Off - 10 June 2020

Operational reactivation planning for small businesses in tourism

10 June 2020, 2pm to 3pm

Speaker: Kate Carnell AO, Australian Small Business and Family Enterprise Ombudsman

Kate Carnell AO is an independent advocate for small business owners. Her office has the legislative powers needed to effectively influence our nation’s lawmakers, ensuring legislation and regulations are put in place to help small businesses grow.

Reopening your business to effectively service visitors again requires some operational planning. Expert advice from Kate Carnell AO will provide an overview of the key considerations. The session will cover topics on how to reactivate staff, along with further support services for specific workforce and business elements will help you to switch on after switch off.

This tutorial has already taken place. Please check the Power Up schedule to register for upcoming meetings.

The Game of Inches - 17 June 2020

Leading change within organisations and businesses

17 June 2020, 2pm to 3pm

Speaker: Nigel Collin, Global Thought Leader and author

Change can be difficult and sometimes appear impossible. Learn an effective process of embracing change by using small consistent improvements to create big and lasting results for your business.

Understand how to identify an existing challenge or gap and begin generating useful ideas and solutions. Consider the common actions and behaviours of over 80 successful entrepreneurs and leaders and discover how to empower your staff to consistently seek constant improvement.

Register in advance for this meeting:
https://zoom.us/meeting/register/tJMqceuvqz8vH9YV52GMW53FnpjyVDDgTj_i   

After registering, you will receive a confirmation email containing information about joining the meeting.

Using your Reviews to Improve - 24 June 2020

How to turn 100% of your reviews into positives for your business

24 June 2020, 2pm to 3pm

Speaker: Avril Carter, Australasian Sales Director, ReviewPro

Word-of-mouth is the most powerful form of marketing. Reviews are online evaluations and are critical in attracting and retaining customers. The great thing about online reviews is that, unlike traditional word-of-mouth marketing, you regularly get to reply, giving you more opportunity to promote your brand and quality of your product.

In this webinar you will learn how to make the most of ALL your reviews, positive or negative. It will provide practical, best-practice information on review management strategy, and how to use your reviews to deliver even better guest experiences.

Register in advance for this meeting: https://zoom.us/meeting/register/tJ0ldOitrjMsGdCTtnJoEqZmRskj1KD4LDBb

After registering, you will receive a confirmation email containing information about joining the meeting.

Demystifying Distribution - 1 July 2020

Understanding the trade distribution system and how to get started

1 July 2020, 2pm to 3pm

Speaker: Nicole Campbell, Trade Distribution Development Coordinator, Tourism NT

Put simply, distribution is how you reach your customers or how they can find you. In this tutorial you will learn about the trade distribution system, rate sheets, rates of commission and the roles of various booking agents. Find out how you can set up distribution channels and get more customers. Don't miss Nicole's top three tips!

Register in advance for this meeting: https://zoom.us/meeting/register/tJ0kfu-qqDIjG9KvFwq8NKBIDCzQRqq_2gVj

After registering, you will receive a confirmation email containing information about joining the meeting.

Innovation and Ideas for a Profitable Future - 8 July 2020

Innovative business pivots and how to diversify your business online

8 July 2020, 2pm to 3pm

Due to unforeseen circumstances, this tutorial has been postponed.

Speaker: Phillip Loader, General Manager, Business Enterprise Centre Northern Territory

Sharing the most innovative business ideas that have come out of COVID-19 challenges, Phillip Loader will ignite your ideas and simultaneously provide practical information for businesses looking to diversify their product offering. The webinar will highlight the key aspects to consider when changing or expanding a business’s focus, and delve into digital diversification and product development including the tech and equipment needs. Come and pick the brain of a successful entrepreneur and find out new ways to develop your business and its profits.

Rebuilding Consumer Confidence - 15 July 2020

How to get your customers back and improve your brand

15 July 2020, 2pm to 3pm

Speaker: Mia Fileman and Alanah Purtell, Idiello Directors

Creative Strategists Mia Fileman and Alanah Purtell will step you through how to recover your customers and customer confidence after a crisis.  It's never easy, however difficult situations can have a positive effect on a business' brand.  Mia will teach you how to positively manage your brand to stay top of mind, how to encourage re-bookings and nurture leads, and communicate confidence to consumers to encourage travel as soon as it's appropriate.

Register in advance for this meeting: https://zoom.us/meeting/register/tJEkc-CgqjwpHtzevD6A6p5bpSIU65R7ezvk

After registering, you will receive a confirmation email containing information about joining the meeting.

Making Social Media Work For You - 22 July 2020

Facebook and Instagram upskill session - attract, re-target and convert leads

22 July 2020, 2pm to 3pm

Speaker: Dante St James, Facebook Australia Community Trainer

Learn how to market effectively on Facebook and Instagram, understand your audience, leverage content and save time. Ultimately this tutorial will reveal how to execute a three-stage advertising campaign that continually identifies potential customers, retargets them to reignite interest, then works to deliver them as leads or even sales.

Register in advance for this meeting: https://zoom.us/meeting/register/tJEvcu6tqTIvHtBIaWJJusUg38apzfDwWFNb

After registering, you will receive a confirmation email containing information about joining the meeting.

The customer is mostly always right - 28 July 2020

Using ReviewPro to understand the customer experience shaping business focuses - and why it all matters

29 July 2020, 2pm to 3pm

Speaker: Avril Carter, Australasian Sales Director, ReviewPro

ReviewPro is the world leader in guest intelligence solutions.  The system scans online customer reviews from over 175 online travel agencies and review sites, collates the data and generates user-friendly, comparative reports.  ReviewPro provides a deeper understanding of a business’s online reputation and enables you to proactively turn guest insights into actions that lead to increased revenue.  This tutorial will assist you to prioritise operational and service improvements, deliver better guest experiences and increase guest satisfaction and online rankings.

Register in advance for this meeting: https://zoom.us/meeting/register/tJElcuisrjwqE9ci5sB0iX1xWE7ZXkMNsuvl

After registering, you will receive a confirmation email containing information about joining the meeting.

Unlocking Accessible Travel - 5 August 2020

Understanding the potential of the accessible travel market and implementing change

5 August 2020, 2pm to 3pm

Speaker: Scott and Clair Crowley, The Good Scout Travel Co

The Good Scout Travel Co. was founded in 2017 by wheelchair-user Scott Crowley, his wife Clair and business partner Linda.  Born out of a desire to normalise travelling with a disability and to further promote accessible travel options to the accessible travel community, the team saw a huge gap in the market for accurate accessible travel information.

Scott and Clair have travelled extensively in Australia and overseas.  They have an intimate understanding of the barriers and roadblocks to wheelchair travelling and they talk to many other individuals who face similar barriers.  Learn more about the accessible travel market and consider opportunities to cater for and capture more of this active market.

Register in advance for this meeting: https://zoom.us/meeting/register/tJArfu6trTIvHd2sU1L-OS4du7dGcacS5i_O

After registering, you will receive a confirmation email containing information about joining the meeting.

Page last updated on 08 July 2020