A-Z of tourism
The A-Z of tourism is a comprehensive list of resources to help operators locate information quickly and easily. Topic areas are alphabetised for quick reference.
- Accessible tourism
Introductory information on what accessible tourism is, why it is important for your business.
Introductory information on what accreditation is, the benefits and links to a range of program providers.
Find out how to get your free online listing through the Australian Tourism Data Warehouse (ATDW).
A comprehensive guide to all you need to know about the Brolga Northern Territory Tourism Awards.
- Booking Systems
Online bookings are now the number one source for all tourism bookings in Australia.
- Brand NT
What the Territory's unique brand - Brand NT - is and how to use it.
Click here to download the how-to guide for developing an eye-catching brochure.
- Building your brand
Learn about what a brand is and top tips for creating a strong brand image for your business.
- Business Development
See getting started in tourism.
- Business Events
Find out more about the NT Convention Bureau and the NT as a destination for business events.
- Calendar of Industry Events
Find out about Tourism NT's upcoming workshops, trade and industry events.
- China Ready
Introductory information about getting China Ready including a case study, checklist and factsheet.
See pricing, rates and commissions.
- Cooperative marketing
Learn about cooperative marketing initiatives with key distribution partners, including a partner contact list.
- Digital Coaching
Find out how your business can get benefit from the digital coaching program.
- Digital Leap Program
Learn about how you can take the digital leap forward with a range of initiatives.
- Digital marketing
Learn how your business can use digital tools more effectively in your marketing strategy.
The who, what and why about distribution channels, including a case study video.
- Email marketing
Top tips for using email marketing for your business.
- Famils – trade and media familiarisations
What is a familiarisation visit? Learn about trade and media famils and the benefits to your business.
- Festivals and Events
- Getting started
Starting out in tourism or new to the industry in the Territory? Use these simple checklists to get started.
- Glossary of terms
Click here to download a glossary of tourism acronyms and terms specific to the Northern Territory.
An introduction on how to use free Google tools to your advantage.
- Grants and funding
Find out how you can take advantage of grants and funding programs to build your business.
- Helpful links
Links to a range of other websites and resources relevant to the tourism industry.
- Image Gallery
Find and download photographs, videos and graphics to help you share and promote the Northern Territory.
- Important contacts
A downloadable list of Who’s Who at Tourism NT as well as helpful contacts in the wider industry.
- Industry Newsletters
Stay connected with tourism industry news by subscribing to these email newsletters.
- International marketing
What is international marketing and how to get your business export ready.
See Brand – Building your brand.
- Market segments
- Marketing plan
Why your business needs to have a marketing plan and what you should include.
- Media and Public Relations
- Pricing, rates and commissions
Set the right price and understand the ins and outs of commissions through downloadable rate sheets.
- Public Relations
See Media and PR.
Find latest the NT tourism visitor and economic data, trends and forecasts here.
- Signage - Directional road signs
Need a road map to understand directional road signs? Find more information here.
- Social media
What is social media, why is a strategy important and engaging with Tourism NT via social media.
See International marketing
- Tourism Tribe
Learn how you can access the Tourism Tribe community through the Digital Leap program.
- Trade marketing
Trade marketing relates to increasing demand for your product or service at a wholesaler, retailer or distributor level rather than at the consumer level.
Top tips for creating and managing your business' TripAdvisor listing.
What is the Tourism Exchange Australia (TXA)? Decode this distribution tool.
Page last updated on 17 January 2020