Tourism NT is working to deliver the most up to date information and support services available to the industry to help Territorians navigate the challenging impacts of the COVID-19 pandemic.
We are working hard in coordination with Tourism Australia, the domestic travel trade, our interstate media and international trade partners to ensure the Territory is ready for the recovery phase, by continuing to build demand and then be back in market driving crucial bookings as soon as we're able.
Find out more about the Northern Territory COVID-19 hotspots and arrival information.
Tourism NT has developed a free series of tutorials to help NT tourism businesses build skills, plan for recovery and develop their business toolkit.
Delivered through the Business Enterprise Development program in partnership with Tourism NT, Tourism Top End and Tourism Central Australia, the series covers topics particularly relevant to the current environment; moving from a focus on getting fundamental business documents in order through to innovation and business pivots and building your brand.
Hosted by Tourism Top End live every Wednesday at 2pm (ACST), the online sessions are 45-60 minutes in length with at least 15 minutes allocated to address your questions. Find out more about tutorial topics and register now.
While all marketing campaign activity ceased in March, Tourism NT are working to keep the destination top of mind via public relations and social media and utilising virtual platforms to continue with trade engagement, education and training.
In the context of the current global environment, we have streamlined our international marketing focus and resourcing to suit.
As part of our COVID-19 recovery planning, working in conjunction with Tourism Australia, our international marketing teams are on-hand to provide market intelligence to assist with the reactivation of our trade distribution networks, to guide our post pandemic campaign strategy and to help inform our aviation recovery strategy.
For further information please contact Rachel Telford for further information and find our revised international contact list here.
Our PR & Media team are continuing to share the stories of the Territory with Australia and are here to help communicate how NT businesses are adapting at this challenging time. If you’ve got an innovative way that you’re doing business, some positive news to share or an iconic Territory tale to tell as we navigate through COVID-19, we’d love to help promote your product or business. Contact our team on [email protected].
The Northern Territory consumer website has been refreshed with new content including travel articles such as 12 of the NT’s most inspiring Instagram accounts and new drive itineraries for Explorers Way, Nature’s Way, Red Centre Way, Outback Way, Savannah Way, Binns Track, Arnhem Way and Greater Litchfield Loop.
The team have also created a new program to re-launch existing Territory stories and media. An example of this activity is a recently published Forbes article encouraging travellers to virtually explore new places, which reintroduced Tourism NT’s previously launched Google Earth/Street view footage of Uluru-Kata Tjuta National Park.
New content is being published daily and with everyone around the globe at home dreaming of the Territory we will be able to convert this interest to travel booking and action when the time is right.
We encourage operators to share media articles and videos to inspire travellers and build excitement for when visitors are able to return to the Territory.