The Five Year Tourism Strategic Plan has been developed to guide the direction and success of the Northern Territory tourism industry from 2008 to 2012.

This plan sets out the strategic vision for the future and is designed to deliver a thriving, profitable and distinctly NT industry. It focuses on the following areas:

• Developing the unique 'NT' experience
• Enhancing access and infrastructure investment
• Improving skills and industry standards 
• Marketing and promoting the NT experience
• Enhancing environmental sustainability

Download a full copy of the Tourism Strategic Plan  (PDF, 2.3MB) or the Strategic Plan Summary - how you can benefit  (PDF, 120KB).

Annual Updates

Recognising that performance measurement is a critical element to monitoring the plan's effectiveness and to guide future decision making, Tourism NT committed to reporting annually on progress.