Released in September 2004, the Northern Territory 10 Year Cruise Vision 2004 sets a long-term plan that challenges local cruise stakeholders to maximise the development of the NT cruise ship market.
The vision is for the NT to become a prominent and distinctive cruise ship destination in the next decade. This vision recognises the NT's current strengths and recognises the need for the Territory to develop and market itself as a desirable destination for cruise ships.
The Cruise Vision sets ambitious goals, challenging all players in the industry to work together to achieve them. The aim of the document is to clearly detail the NT's cruise vision statement and to outline the strategic direction required to realise the vision.
The plan was developed by the Northern Territory Cruise Strategy Committee, which includes representatives from Tourism NT, Department of Infrastructure, Planning and Environment, Department Business, Economic and Resource Development and the Darwin Port Corporation.
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