The Five Year Tourism Strategic Plan has been developed to guide the direction and success of the Northern Territory tourism industry from 2008 to 2012.
Tourism NT is committed to reporting annually on the progress of the Strategic Plan. Performance measurement is a critical element to monitoring the plan's effectiveness and guideing future decision making. The annual updates are below:
2011 Industry Update (PDF, 706KB)
2010 Industry Update (PDF, 690KB)
2009 Industry Update (PDF, 1,006KB)
2008 Industry Update (PDF, 684KB)
This Tourism Strategic Plan sets out the strategic vision for the future and is designed to deliver a thriving, profitable and distinctly NT industry. It focuses on the following areas:
- Developing the unique 'NT' experience
- Enhancing access and infrastructure investment
- Improving skills and industry standards
- Marketing and promoting the NT experience
- Enhancing environmental sustainability
Download a full copy of the Tourism Strategic Plan (PDF, 2.3MB) or the Strategic Plan Summary - how you can benefit (PDF, 120KB).
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