In the last year some 1.4 million visitors came the Northern Territory, over five times the population of just 220,000.
Strategic Services E: strategy.tourismnt@nt.gov.au P: 61 8 8999 3900
As part of the Tourism NT monitoring process a number of different factors are regularly assessed to determine the strengths, weaknesses and opportunities for the NT tourism industry. These factors include visitation to the NT and its regions, market demographics, and consumer behaviour.