Strategic Services E: strategy.tourismnt@nt.gov.au P: 61 8 8999 3900
Volunteer tourism has a high level of appeal within the Northern Territory’s target market of experiential travellers. This is because experiential travellers want a holiday which provides personal enrichment, set in a location which is naturally and culturally well-endowed.
This trend is part of the changing dynamic of tourism, where travellers are looking for meaning and purpose in their holiday. The Northern Territory is well placed to combine the growing sense of personal responsibility for the environment with the desire to experience a holiday that is engaging and requires active participation.