Special Interest Markets

Backpackers
Tourism Research Australia defines backpackers as people who have stayed one night or more in backpacker or hostel style accommodation. This report looks at the different groups of people who may fall under this definition including self-defined backpackers and visitors on a working holiday visa known as Working Holiday Makers (WHM).
• Backpackers In Focus (PDF, 716 KB)

Cruise ships
Provides an overview of the cruise ship market in the NT.
• Cruise ships In Focus (PDF, 212 KB)

Fishing
Looks at fishing tourism in the NT.
• Fishing Tourism In Focus (PDF, 276 KB)

Indigenous Tourism
In 2007, Tourism NT and Tourism Research Australia commissioned Nielsen Research to investigate visitor experiences and expectations of Indigenous culture in the NT. The following report looks at the expectations, issues and experiences of visitors that participated in this market.
• Indigenous Cultural Experience Research 2007 (PDF, 521 KB)

The following report provides an overview of the market for Indigenous Cultural tourism to the NT.
• Indigenous Cultural Tourism In Focus (PDF, 447 KB)

Wildlife and Birdwatching
Looks at wildlife and birdwatching tourism in the NT.
• Wildlife and Birdwatching In Focus (PDF, 258 KB)

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