Source Markets and Access

The following In Focus reports look at the source markets for visitors to the NT and their modes of transport. The reports provide information on visitor numbers, nights, accommodation, satisfaction, expectations and competitor destination.

Holiday Market Prioritisation
Tourism NT uses a Holiday Market Prioritisation model to evaluate the Northern Territory's competitive position and attractiveness in various market places.
• Holiday Market Prioritisation (PDF, 82 KB)

Domestic Markets
Looks at the main source and growth markets of inbound domestic visitors to the NT.
• Domestic In Focus December 2007 (PDF, 117 KB)
• Domestic In Focus June 2007 (PDF, 126 KB)

International Markets
Looks at the main source and growth markets of inbound international visitors to Australia and the NT.
  • International Overview YE December 2007 (PDF, 284 KB)
  • International Overview YE June 2007 (PDF, 152 KB)
  • United Kingdom (PDF, 172 KB)
  • Japan (PDF, 172 KB)
  • Germany and Switzerland (PDF, 175 KB)
  • France (PDF, 173 KB)
  • United States and Canada (PDF, 173 KB)
  • Italy (PDF, 170 KB)
  • New Zealand (PDF, 172 KB)
  • Netherlands (PDF, 173 KB)
  • Scandinavia (PDF, 171 KB)
  • China (PDF, 176 KB)
  • Singapore (PDF, 172 KB)

State of the Japanese Market
The following is an online survey for the Japenese Market conducted by Roy Morgan Research. The document provides insights into the latest trends and occurences with Japanese travellers.
• Japanese Online Survey (PDF, 283 KB)

Holiday Planning
The Holiday Planning reports provide an overview of interstate and international visitors’ planning behaviour.
• Holiday Planning by International Visitors (PDF, 243 KB)
• Holiday Planning by Interstate Visitors (PDF, 227 KB)

Air Access
Gives an overview of the aviation industry and its impact on visitation to the NT.
• Air Capacity and Schedules Report December 2007 (PDF, 91 KB)
• Airport Traffic Report Year Ended June 2007 (PDF, 118 KB)

Drive Market
Analyses the different markets that use any combination of road transports to enter and travel about the Northen Territory.
  • Self-drive Market In Focus (PDF, 297 KB)
  • Fly-drive Market In Focus (PDF, 303 KB)
  • 4x4 Market In Focus (Coming soon)
  • Caravan and Camping Market In Focus

Roy Morgan Fly/Drive Analysis October 2007
This report profiles Last Long Interstate Trip Travellers by segmenting travellers based on the transport used on their last long trip. The data comes from the Holiday Tracking Survey (conducted by Roy Morgan Research).
• Roy Morgan Fly Drive Analysis October 2007 (PDF, 888 KB)

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