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Statistics and Research

Northern Territory Overview
For the latest publications and information on visitor trends, the competitive operating environment, market prioritisation, market segments and accommodation.

Regional Tourism
For information on your region including visitor numbers, nights, accommodation, satisfaction and competitor destinations.

Source Markets and Access
For information on international and domestic source markets to the Northern Territory and their means of access to the region. Information is provided on annual visitor numbers, nights and types of transportation used to travel to and across the NT.

Special Interest Markets and Consumer Insights
For information on special interest markets such as backpackers, bird watching, cruise shipping and fishing. Also available is information on consumer behaviour.

IPAT
The web-based Industry Performance Analyser Tool captures and shares key data useful for tracking and benchmarking performance for tourism-related businesses in the Northern Territory.

Data Sources and Other Tourism Research Providers
Use this section to find links to various tourism-related websites to continue your research.

Contact Insights and Strategy
If you can't find the information you are looking for or would like any additional information, please contact us via email at: insights@nt.gov.au