Corporate Structure
International Markets
PATA Forum presentation
Albert Einstein once said: "Without the numbers, you don't have a science".
Chris Flynn, Regional Director Pacific for PATA, recently visited Darwin and Alice Springs and presented to the NT tourism industry. The topics covered included changes to the distribution systems around the world, and the opportunities and impediments to tourism growth. His presentation also addressed the short-haul market possibilities from Asia.
Click here for a copy of Chris's Distribution presentation.
Click here for a copy of Chris's Short Haul presentation.
Latest Americas Market Update
Al Merschen, Manager Strategy & Planning in our US office, was recently in Darwin and updated the local industry on the latest information from the US market. He covered issues currently affecting the market and identified the opportunities for NT Operators. The main message Al shared is that while the US might be going through some difficult economic times, don't discount them as a source of visitors - you MUST stay in touch with your US contacts and keep them informed about you and the experiences you offer.
Click here for a copy of Al's presentation.
International Market Briefings
The latest International Market Briefs were presented during our annual International Managers Meetings in November 2007 at Ayers Rock, Alice Springs and Darwin. Each market brief gives an update on our target markets, our key marketing campaigns, and PR activities around the world.
- International Overview
- Aviation
- The Americas (USA, Canada)
- Asia (China, Hong Kong, Singapore, Malaysia)
- Central Europe (Germany, Austria, Switzerland)
- France
- Italy
- Japan
- New Zealand
- UK (UK, Ireland, the Netherlands, Scandinavia)
Australian Tourism Export Council (ATEC)
ATEC is the national peak body of the $17 billion tourism export industry. With over 30 years experience, it has a proven record of delivering professional business services, industry development initiatives and government lobbying to assist members grow their inbound tourism business.
Please refer to the ATEC website for the annual ATEC events calendar.
Key international markets
Follow the links below to Tourism Australia's website for information on the NT's key international markets.
- Canada
- China
- France
- Germany
- Hong Kong
- Ireland
- Italy
- Japan
- Malaysia
- Netherlands
- New Zealand
- Scandinavia
- Singapore
- Switzerland
- Thailand
- UK
- USA
International Marketing Opportunities Guide
The Going Global International Marketing Opportunities Guide for 2008-2009 has been developed to keep NT operators up to date with opportunities in key international markets and to assist in planning international marketing activity. The guide covers cooperative opportunities and trade and consumer shows, and also provides contacts for Tourism NT Trade and PR Offices within each key international market.
Going Global International Marketing Opportunities (PDF, 213 KB)
