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Online marketing

The number of people worldwide who use the Internet is now in excess of 964 million! Use of the internet for online travel bookings and as a holiday pre planning tool is also increasing dramatically. Therefore online marketing is an opportunity NT operators can’t afford to miss.

Websites

Creating and maintaining a good website is vital for NT operators who want to market their product online.  This Website Tips fact sheet is a quick-reference guide on setting up and managing a website.

Search Engines

Having good Search Engine listings are one of the most important tools for directing potential clients to websites.  This SEO Fact Sheet contains some quick and easy tips for NT operators and their website developers.

Listing on travelnt.com

By signing up with Tourism NT's Destination Marketing team, NT operators can show their product to potentially millions of people for free. A listing via the Australian Tourism Data Warehouse will display company information on travelnt.com and on Tourism Australia's website, australia.com. Listings allow the consumer to contact businesses directly via email or link to the company website.

To join, download and submit a Content Agreement as well as the appropriate Product Category Form, from the list at right.  If images and/or logo are being supplied, the Image Authorisation form is also required.

Tourism Exchange Australia (TXA)

NT tourism operators will soon have the opportunity to receive bookings instantly from the World Wide Web into their own reservation system, through the introduction of  Tourism Exchange Australia (TXA).

TXA will provide NT tourism operators with new business prospects by giving access to more distribution opportunities.  Regardless of whether you provide accommodation, touring, you operate an attraction or are an event organiser, if your inventory is centrally controlled in a computer-based booking system that is integrated with TXA you can increase the exposure of your products into new markets.

This fact sheet will assist your business understand and prepare for TXA.  For further information, contact the Destination Marketing unit on t: 08 8999 3936, or e: meg.cotter@nt.gov.au.