Spirited Travellers Media Guide

The Australian travel market is made up of individuals that have unique travel needs, preferences and behaviours. As marketers, segmentation research helps us to identify and cluster these individuals into groups to ensure our marketing messages not only have the best chance of reaching them but also resonating with them.

Download the Spirited Travellers Media Guide (PDF 1.32Mb) for practical insights about Spirited Travellers’ media preferences. The Guide aims to assist in the development of marketing plans in order to ensure more effective communication with the NT’s core travel target market.