Corporate Structure
Cooperative advertising
Cooperative advertising allows operators and trade partners to cost-effectively promote their product and extend their advertising reach nationally and internationally through financial support from Tourism NT. Cooperative funds are also used to encourage trade and industry partners to support and align with Tourism NT's campaign initiatives.
NT-based operators
The Destination Marketing unit, managed by Mark Crummy, will provide cooperative support to NT suppliers, assisting them to reach their target audience and extend their marketing budgets.
Destination Marketing also can also help operators access cost-effective media rates and provide advice on making advertisements stand out on the page.
For more information, contact:
Meg Cotter, Destination Marketing
meg.cotter@nt.gov.au
Telephone: 08 8999 3936
National partners
The Partnership Marketing team, based in Sydney and managed by Mark Crummy, provides cooperative support to national product and distribution partners that sell the NT in the domestic market.
National partners are encouraged to submit proposals for cooperative funding in September each year. Proposals should articulate target audience, method of communication including media schedule, and methods for tracking and reporting campaign success. Proposals that align with and support Tourism NT's destination campaign activities will receive highest priority.
For more information, contact:
Joleen Booth, Partnership Marketing
joleen.booth@nt.gov.au
Telephone: 02 8281 9624
