Corporate Structure
Marketing
Marketing Communications
Deputy Chief Executive/GM Marketing & Communications – Rita Harding
Marketing Communications’ key role is to promote the Northern Territory as a tourism destination through integrated marketing activities including advertising, public relations, direct mail, online activity, publications, consumer/trade shows and cooperative relationships with key trade partners.
Marketing Communications implements Tourism NT’s marketing programs in Australia and is responsible for developing the Northern Territory’s tourism brand and enhancing its application in the international marketplace.
Key business units include:
- Brand and Marketing Services
- Destination Marketing
- Media and Public Relations
- Online Marketing
- Partnership Marketing
International Markets
Director International Operations - Suzanne Morgan
Director Asia/Japan Aviation & Cruise- Richard Doyle
International Operations works with trade and other partners internationally to apply the Northern Territory’s tourism brand in key markets and to promote the destination through joint marketing initiatives. International Operations look to identify and develop new markets and enable the Northern Territory tourism industry to better understand the changes occurring in source markets.
Key business units include:
- International Markets (including representation in UK, Germany, Italy, France, United States, Japan, China, Singapore and New Zealand)
- Aviation and Cruise Development
- Inbound Marketing
