Tourism NT undertakes numerous trade initiatives aimed at increasing both the knowledge of and the desire to sell and promote the Northern Territory as a holiday destination.

These activities ensure that key trade partners around Australia are armed with the knowledge and enthusiasm to engage the end customer, enabling them to better convert consumer desire into actual visitation.

The three key areas of activity undertaken with domestic trade are:

• National retail and wholesale destination training
• Trade famil programs
• NT Muster - annual product national road show