Tourism NT conducts marketing campaigns throughout the year within Australia, as well as in major overseas markets.
P: +61 8 8999 3936
Global PR and Media
P: +61 8 8951 8547
P: +61 8 8999 5121
The primary role of marketing is to increase the demand among identified target segments in key markets (in Australia and overseas) to prefer the Northern Territory above all other destinations. Marketing works with industry partners to convert increased desire and intention to visit the destination to actual visitation.
Over 2010 Tourism NT implemented a new structure within its Marketing and Communications Division, migrating the domestic and international market activities to form a more holistic ‘global’ marketing division, enhancing the global trade distribution engagement and providing greater integration of online media throughout the agency.
07 May 2013
Focus on growing international tourism
The Territory Government is investing $15 million in Budget 2013 to address serious declines in international visitors to the Territory.
07 May 2013
England Ashes side to play in Alice
Minister for Sport and Recreation Matt Conlan and Cricket Australia have announced that international cricket will return to the Territory this year with the Chairman’s XI tour match against England to be played in Alice Springs, from 29-30 November 2013.
05 May 2013
$1.7 million to attract business events to Territory
Minister for Tourism and Major Events has announced Budget 2013 will deliver $1.7 million to attract more business events to the Territory.
04 May 2013
Super new partnership with Brad Jones Racing
Chief Minister Adam Giles and Minister for Tourism and Major Events Matt Conlan have announced an exciting new partnership agreement between Tourism NT and one of Australia’s premier V8 Supercars Championship teams, Brad Jones Racing.
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