Tourism NT conducts marketing campaigns throughout the year within Australia, as well as in major overseas markets.
Trade & Industry Marketing
P: +61 8 8999 3936
Global PR and Media
P: +61 8 8951 8547
P: +61 8 8999 5121
Marketing and Communications' key role is to promote the Northern Territory as a visitor destination and motivate people to visit. Both short and long-term marketing strategies and campaigns are developed by the team and are designed for the Australian and international market to showcase what the NT offers to key target markets.
The Marketing and Communications team also works to effectively communicate key messages about the NT and position the Territory as a tourist destination through brand and destination advertising, public relations, social media, digital marketing and co-operative relationships with trade and industry, to elevate awareness of NT experiences and products to convert people’s interest in the NT into an actual visit.
Tourism NT’s 2013-2014 marketing plan displays the current brand shift campaign and the marketing activities taking place during the year to increase visitor numbers to the Northern Territory. This is done through increasing awareness of the destination, working with co-operative partners, digital advertising and connecting to industry.
View the 2013-2014 Tourism NT Marketing Plan
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