Tourism NT develops and works on both short and long-term marketing strategies to ensure that people are not only motivated to travel to the Northern Territory but that they do so sooner rather than later.

Tourism NT’s marketing strategies recognise that when people are making choices about where they travel, they do so weighing up both a set of emotional and rational factors.

Overall, the marketing strategies and campaigns developed by Tourism NT for the Australian and international markets are designed to:

• Better communicate what the Northern Territory stands for as a traveller destination, the benefits and rewards it offers key target segments in key markets.
• Enhance the ability of Tourism NT to be consistent and disciplined in communicating about the Northern Territory in key markets. This is achieved through an integrated campaign program, differentiating the NT from its competitors, and making it a brand of distinction and choice – a must visit destination.
• Effectively communicate key messages about the Northern Territory using channels of communication we know our key target segments watch, read and listen to.
• Work with trade and other partners to elevate awareness of Northern Territory experiences and products to convert people's interest in the destination into actual visit.

Destination Campaigns

Destination campaigns are designed to raise awareness of individual destinations throughout the NT, and run at various times of the year. Destination campaigns are primarily targeted at the domestic market (Australia) and generally include enhancements to travelnt.com, advertisements in metro and regional newspapers and magazines and other online advertising.